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Director, Business Intelligence

Employer
Publicis Collective
Location
New York
Salary
Competitive
Closing date
1 Jun 2023

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Employer Sector
Technology, ICT & Telecoms
Contract Type
Permanent
Hours
Full Time
Travel
None
Job Type
Business Intelligence
Job Description

The Director of Business Intelligence (hereafter "BI") will successfully apply their years of experience in data analysis and strategic consulting as the BI lead on any of our myriad of enterprise clients within the health and wellness industry. Paramount to this success will be the ability to utilize the many data sources at the disposal of the BI team to not only represent the business impact that our media/marketing campaigns have in the marketplace but also the ability to translate these learnings into actionable strategic recommendations for our clients.

Key Responsibilities

While every engagement is unique, typical engagements require execution against the following tasks and deliverables:

Crafting and maintaining professional relationships with the many members of your client team(s) while being solely responsible for the consistent level of quality in communications and deliverables for the entire team that serves on the client's behalf

Work throughout the year with internal (PHM) and external (client team, partner agencies/consulting groups) stakeholders to craft measurement plans/proposals that satisfy all client needs/objectives and address business challenges/opportunities with clearly defined goals and definitions of program success

With the above, oversee the creation of the business rules and parameters of the engagement as well as participate in conjunction with internal Finance and Operations teams in the scoping process and any necessary requests for proposal from outside vendors/data companies

As we execute on the behalf of the client, manage the many internal data sources and (where

applicable) third-party vendors/data streams that comprise our custom measurement platform

while keeping work stream on task within the established timelines and delivery dates

Synthesize the data available into insights/recommendations about the success of our programs in transforming the behavior of our target audience (most likely healthcare professionals, patients/prospects or a combination of the two) while identifying opportunities for program optimization and enhancement

Utilize the aforementioned insights/recommendations as the foundation for presentations, reports, assorted client deliverables in either a face-to-face setting or via WebEx/teleconference

Identify areas of opportunity to expand our presence through consultative selling at current clients while periodically participating in the any new business development opportunities as they arise

Display ability to help grow business organically or through assisting the pitch process for new business acquisition

Experience working across multiple aspects of the PHM client base including HCP and DTC media, data integration projects, scoping/staffing, contracting for data use and third party partnerships

Differentiated experience in developing measurement plan frameworks for multiple clients including varied analytics methods (projection methodologies, data matching, etc), KPI evaluation and recommendations

Experience in managing multiple client engagements/projects concurrently, being able to adjust mindset and frame of thinking quickly to address varied needs of a diverse client pool

Demonstrated ability to quickly pick up high level concepts and synthesize learning to apply BI thought process and open opportunities to integrate with other BI engagements and areas of the organization

Exhibits high emotional intelligence as it regards managing stakeholders and different personalities both client and internal

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