Marketing Analytics Manager
- Recruiter
- Lloyds Banking Group
- Location
- London, London
- Salary
- £76,428 - £84,920 + benefits
- Posted
- 24 May 2023
- Closes
- 20 Jun 2023
- Ref
- 096398
- Job Type
- Analytics, Business Intelligence, Data Analytics
- Employer Sector
- Banking & Finance - Investment, Banking & Finance - Retail, Financial Services
- Contract Type
- Permanent
- Hours
- Full Time
End date
Tuesday 20 June 2023
Salary range
£76,428 - £84,920
We support agile working
Click here for more information on agile working options.
Agile Working Options
Other Agile Working Arrangements / Open to Discussion
Job description
Marketing Analytics Manager
Customer Insights
Location: London based, hybrid working with 2 days per week in the office.
Salary & Benefits: £76,428 to £84,920 base salary based on experience and grade, plus annual personal bonus, 15% employer pension contribution (when you put in 6%), private medical insurance, 30 days holiday plus bank holidays.
We offer flexible working hours, to give you a good work life balance, agile working practices and are a very family friendly company.
Lloyds Banking Group:
Lloyds Bank are on a mission to help Britain Prosper, and we need your help in achieving our goals. We are revolutionising our technology, empowering our engineers and rapidly transforming our agile working methods. Come. Join us. Be part of building the Bank of the Future!
LBG Labs:
A Lab is a made of one or many teams who work together on key projects to deliver value at pace by designing services that people find useful, easy and engaging to use. Typically, a Lab has a solid focus on problem solving in an agile environment where engineers are creating innovative products which will transform the way our customers engage with us.
About the Role:
You’ll work on a portfolio of projects centred around understanding and optimising the performance of our media and marketing activity.
We have invested heavily in understanding the value our brands generate for the group and the impact marketing has on brand. We are now keen to develop this into a more holistic measurement framework, one that encompasses the total impact of marketing, both in the long and short term, across the range of channels being used.
Working in collaboration with the team to develop and implement such a framework will form a critical part of your role. You’ll need to work with a variety of data sources such as media consumption data, brand perception data, new product opening / application data and customer level data. Using your well-developed analytical skills, you'll manipulate data from multiple (and sometimes conflicting) sources to arrive at practical recommendations based on your work.
A key element to the role is the ability to translate sophisticated concepts and analyses into accessible and straightforward recommendations that help our Marketing Communication teams and external media agencies make better decisions.
What we’ll need from you:
What’s in it for you?
Join us and be part of an inclusive, values-led culture that celebrates diversity, promotes equal opportunity, and provides opportunities for flexible working in a collaborative environment.
We will provide you with a diverse, energising, and informal environment that takes a strong focus on equal opportunity and supports career progression on all levels. Enhancing your personal and professional development is something that is very important to us, and we will work with you to make a positive difference to the overall teams' mission. We want you to learn, grow & develop to become the best possible version of yourself.
We'll ensure that individuals with disabilities are provided suitable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Our approach to inclusion and diversity means that we all can make a real difference, Together We Make It Possible!
Tuesday 20 June 2023
Salary range
£76,428 - £84,920
We support agile working
Click here for more information on agile working options.
Agile Working Options
Other Agile Working Arrangements / Open to Discussion
Job description
Marketing Analytics Manager
Customer Insights
Location: London based, hybrid working with 2 days per week in the office.
Salary & Benefits: £76,428 to £84,920 base salary based on experience and grade, plus annual personal bonus, 15% employer pension contribution (when you put in 6%), private medical insurance, 30 days holiday plus bank holidays.
We offer flexible working hours, to give you a good work life balance, agile working practices and are a very family friendly company.
Lloyds Banking Group:
Lloyds Bank are on a mission to help Britain Prosper, and we need your help in achieving our goals. We are revolutionising our technology, empowering our engineers and rapidly transforming our agile working methods. Come. Join us. Be part of building the Bank of the Future!
LBG Labs:
A Lab is a made of one or many teams who work together on key projects to deliver value at pace by designing services that people find useful, easy and engaging to use. Typically, a Lab has a solid focus on problem solving in an agile environment where engineers are creating innovative products which will transform the way our customers engage with us.
About the Role:
You’ll work on a portfolio of projects centred around understanding and optimising the performance of our media and marketing activity.
We have invested heavily in understanding the value our brands generate for the group and the impact marketing has on brand. We are now keen to develop this into a more holistic measurement framework, one that encompasses the total impact of marketing, both in the long and short term, across the range of channels being used.
Working in collaboration with the team to develop and implement such a framework will form a critical part of your role. You’ll need to work with a variety of data sources such as media consumption data, brand perception data, new product opening / application data and customer level data. Using your well-developed analytical skills, you'll manipulate data from multiple (and sometimes conflicting) sources to arrive at practical recommendations based on your work.
A key element to the role is the ability to translate sophisticated concepts and analyses into accessible and straightforward recommendations that help our Marketing Communication teams and external media agencies make better decisions.
What we’ll need from you:
- Experienced in ATL media measurement techniques, including econometrics / marketing mix modelling
- Proficient in analytical programming languages such as R, Python and SQL
- Meticulous in your attention to detail
- Passionate about data and analytics
- Excellent knowledge of the Microsoft suite e.g. Excel, PowerPoint, Teams
- Knowledge of marketing attribution techniques desirable but not essential
What’s in it for you?
Join us and be part of an inclusive, values-led culture that celebrates diversity, promotes equal opportunity, and provides opportunities for flexible working in a collaborative environment.
We will provide you with a diverse, energising, and informal environment that takes a strong focus on equal opportunity and supports career progression on all levels. Enhancing your personal and professional development is something that is very important to us, and we will work with you to make a positive difference to the overall teams' mission. We want you to learn, grow & develop to become the best possible version of yourself.
We'll ensure that individuals with disabilities are provided suitable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Our approach to inclusion and diversity means that we all can make a real difference, Together We Make It Possible!
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