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Marketing Data Analyst

Employer
Curve Group Holdings Ltd
Location
Solihull
Salary
Competitive
Closing date
29 Mar 2023

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Employer Sector
Accountancy Practice
Contract Type
Permanent
Hours
Full Time
Travel
None
Job Type
Data Analytics
Marketing Data Analyst Location: UK. Hybrid working from the Solihull office (2 days in the office, 3 from home) A bit about us: At BNP Paribas Personal Finance, we're part of a global bank and are proud to be a Top Employer UK, providing a great place to work in an open and inclusive environment. We're here to provide simple and straightforward consumer finance solutions and we work with many well-known retailers and brands to help their customers finance their purchases in a responsible way. We care about making a positive impact for our colleagues, customers, partners and the wider community. That's why we live by our values of we're positive, we're brave and we own it. Overview Working in the Analytics team, reporting to the Head of Customer Insight, the Marketing Data Analyst provides delivery of commercial value, through the usage of analytical methods to understand, test and predict customer & marketing profitability and its associated levers. They also contribute to the development of the business through: Exploitation of customer knowledge & insight Statistic survey of our portfolios Implementation of decision support tools Optimise data sharing access to strategic credit partnerships to drive credit and retail product sales into respective customer bases. Assuring visibility of customer insight within BNP Paribas Personal Finance and Strategic retail partners. ANALYTICS MANAGEMENT Understanding customer profile of a credit customer How to attract more customers if they don't already fall in the customer portfolio How can we convert non-traditional credit customers onto a running account? Via options such as different products or promotions Identify customers who are likely to repeat spend, spend once or spend during promotional/peak offers only Build customer segmentation to treat and engage with customers differently through marketing content Identify the next best product to offer to a customer based on purchase behaviour patterns of existing customers Provide insight into optimising marketing channels based on budget and behaviour Provide insight into promotional offers being run on particular product sets Geo-analysis to locate areas to focus marketing Maximise learnings Analysis and recommendations to improve performance of Digital Channels: Conversion, ROI and CLTV of Digitally Acquired customers Web Analytics Full Customer journey analysis and reporting (inc Tagging) Digital Channels KPIs: Affiliates / Aggregators, PPC, SEO, Email, SMS and in-app push notifications (CRM, In-life and EMOB) Test and learn: Implement A/B & MVT and communicate performance results to wider business RELATIONSHIP MANAGEMENT Energetically contribute to the strategic partnerships, driving customer insight as a key contributor of commercial success Manage and engage relationships with 3rd parties, presenting to senior stakeholders external to BNP Paribas Personal Finance Jointly define analytics roadmaps to support both BNP Paribas Personal Finance & Strategic Partnerships goalsQualifications Educated to degree level in numerate discipline Multiple years experience in an insight role (or post grad equivalent) Highly practiced in use of data mining tools (SAS, SQL etc) and with experience of developing statistical models and segmentations Financial services experience & what drives profit & profitable behaviour (Desirable)Experience required Working with large data Ability to summarise data efficiently and effectively using SAS/SQL/R or other package Telling a story with data Presenting to senior managers Worked within a data warehouse environment (Desirable) Ability to manipulate data and present information clearly and concisely Test & learn methodology When to use different models: Scorecards, time series, propensity, CHAID, Forecasting techniques Deep-dive idea generation Strong presentation skills - "telling the story" Tailor communication to audience Influence stakeholdersCould this be you? BNP Paribas Personal Finance believe it's a positive attitude and passion to make things happen that matters most. What's in it for you? As well as working for a Top Employer UK 2022 and being part of a team that changes customer's lives, there are some excellent benefits too including - a competitive salary, a contributory pension scheme, plus life insurance and private medical insurance, not to mention the all-important 25 days holiday each year to enjoy. There are also perks which give you fantastic discounts off eating out, cinema tickets, days out and much more. There are also monthly awards with plenty of opportunities to win vouchers and prizes. Learn more about what it means to be part of the BNP Paribas Personal Finance team here: BNP Paribas Personal Finance UK - YouTube or click here to learn more about careers at BNP Paribas Personal Finance: Careers url removed

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